Furthermore Business Planning,Product Strategy,Naming,Branding,Visual Design,Website Design

High Performance Living

Equinox members are one of the most highly sought-after demographics in fitness. They possess a strong appetite for anything that supports them in achieving their goals. Looking for new out of gym” business lines to cater to their members, Equinox approached VMG to develop the leading content platform for individuals living the high performance lifestyle”.

This platform had to cut through the clutter of the current blogosphere / social media landscape and stand out as the absolute authority in all things fitness. We developed the strategy, brand name, Furthermore, and the brand platform, asking consumers to Go Further, Do More”. VMG also designed a digital media platform which delivers premium lifestyle content daily while enabling sponsors to reach the targeted audience they desire most.


  • Business Planning
  • Product Strategy
  • Naming
  • Branding
  • Visual Design
  • Website Design