Stretch*d Research,Strategy,Positioning,Branding,Visual Design,Naming,Messaging,Website Design,Technical Development,System Integration,Retail

Recovery Within Arms Reach

At a time when it appeared that there was a new workout concept on every corner in NYC what possibly could be missing? Perhaps the most important ingredient of all: Recovery. In launching Stretch*d, VMG worked with the founder, a seasoned fitness entrepreneur, to carve out a unique position for the start up in the crowded fitness ecosystem. 

VMG established the brand’s go to market communication platform and armed it with a suite of standout creative assets. Stretch’d has become the fitness enthusiasts missing link as a complementary yet vital part of their fitness regimen. The brand continues to grow in spite of the rise of the at home workout trend.


  • Research
  • Strategy
  • Positioning
  • Branding
  • Visual Design
  • Naming
  • Messaging
  • Website Design
  • Technical Development
  • System Integration
  • Retail


  • This championed a new movement into NYC’s health and wellness ecosystem
  • Featured in national press