ICAA Product Strategy,Branding,Visual Design,Website Design,Technical Development,E-Commerce

Bringing Classicism into the Future

The Institute for Classical Architecture & Art, is the world’s leading organization promoting and preserving the practice, understanding, and appreciation of classical design. They approached VMG to devise a way to better engage with and retain existing members while also appealing to a new generation of design professionals and enthusiasts. 

We designed a new, more contemporary brand identity while also staying true to the organization’s classical roots. The website was the key driver of the new brand and the core platform for education, enrollment and donations. We created a templated structure with an integrated CMS supporting the vast library of media content which empowered the individual chapters to organize their own local programming and reflect the unique members and architectural traditions of their regions. 


  • Product Strategy
  • Branding
  • Visual Design
  • Website Design
  • Technical Development
  • E‑Commerce


  • Online membership purchases increased 49%
  • Page views increased 32%
  • Time spent on website increased 41%

Bringing Classicism into The Future. Rich, visually stunning content strategically placed and cadenced throughout the user experience to continuously drive engagement and enrollment.