essie Research,Strategy,Visual Design,Messaging,Website Design,E-Commerce,System Integration
Nailing the Digital Experience
With its quirky names and color authority, this fan favorite wanted a stronger connection with consumers that extended beyond the salon. Was it possible to have an online brand experience that surpassed the “bottle in hand” moment of retail? Through user research, we discovered that there is no one way women shop for nail polish. By integrating content, trends and inspiration with the product offering, women can now seamlessly discover the product are looking for or explore the full spectrum of essie’s offering.
- Visual Design
- Website Design
- System Integration
On Hand to In-Store
State of the art interactive features took the guess work out of what product will look like on hand and allowed integrations with third party inspiration sites.