AERIN Strategy,Branding,Visual Design,Messaging,Website Design,E-Commerce,App Development,Content Creation

A Multi-Dimensional Brand Born Out of Beauty

As the Global Image Director for Estee Lauder, Aerin Lauder has guided the vision and growth of some of the most recognized beauty brands in the world. When launching her own eponymous brand, AERIN, she turned to VMG to establish her digital presence. By harnessing the founder’s real-life experiences, from travel to work to motherhood, VMG represented AERIN as a dimensional luxury lifestyle brand for a new era. VMG designed the e‑commerce site, and built it to scale quickly, which allowed for the seamless expansion into new categories, as the brand was set for rapid growth from day 1.


  • Strategy
  • Branding
  • Visual Design
  • Messaging
  • Website Design
  • E‑Commerce
  • App Development
  • Content Creation


  • AERIN exceeded first year sales projections by 300%.
  • The 3 Year CAGR was over of 150%
  • AERIN​.com remains the #1 sales door for the brand

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