Esquire House : ESQUIRE
The Esquire House is a hugely successful showcase of the best designers and brands, all brought together under one roof, literally, to create the ultimate bachelor pad. Esquire asked VMG to create a microsite for the 8th year of the project.
We told Esquire that the neighborhood had changed. Rather than a microsite in a desolate part of town, The Esquire House needed its primary residence to be Facebook.
With more than 65,000 Facebook fans, the Esquire Facebook page was a much stronger place for the Esquire House to live and flourish. We created an Esquire House Facebook tab that allowed for a much more social and digitally current experience, versus an isolated microsite.
The more robust socialized platform led to greater engagement, sharing, and a 15% increase in advertising revenue as advertisers realized that the project had the potential to be seen by a significantly larger audience. It drove a spike in Esquire Facebook likes, and attracted visitors of a different demographic to the page.